A seminar titled “The Role of Public Relations (PR) in Crisis Management and Social Resilience” was held at Mingachevir State University (MSU), organized by the Department of Economics and featuring Anar Shukurov, Head of the Alumni Affairs Sector at the Academy of Public Administration under the President of the Republic of Azerbaijan and PhD in Political Science.

During the seminar, the strategic importance of public relations in crisis situations, effective communication mechanisms, information management, and the role of PR activities in ensuring social resilience were comprehensively analyzed. The speaker highlighted the importance of managing information flows effectively in the modern era, building public trust, and implementing efficient communication strategies during times of crisis.

Anar Shukurov presented successful models of crisis communication based on both international and local experiences and emphasized the significance of coordination between government institutions and public organizations. He also shared practical approaches related to the impact of social media and digital platforms on crisis management, public awareness, and the preservation of social stability.

The seminar was conducted in an interactive format, during which participants’ questions were addressed and extensive discussions were held on the ethical principles of public relations, social responsibility, and professional communication in crisis situations.

The event attracted significant interest from students and young researchers. It served as a valuable platform for enhancing their theoretical and practical knowledge in the fields of crisis management, public relations, and social resilience, while also contributing to the development of professional competencies required to meet contemporary management challenges.

Such educational events held at MSU contribute to equipping students and young researchers with the knowledge and skills demanded by the modern era and support their professional growth and development.